Business Studies Seminars
Principal lecturer: Stewart McTavish
Additional lecturer: Jack Lang
Taken by: Part II CST
Term: Easter
Format: In-person lectures
Moodle, timetable
Aims
This course is a series of seminars by former members and friends of the Laboratory about their real-world experiences of starting and running high technology companies. It is a follow on to the Business Studies course in the Michaelmas Term. It provides practical examples and case studies, and the opportunity to network with and learn from actual entrepreneurs.
Lectures
Eight lectures by eight different entrepreneurs.
Objectives
At the end of the course students should have a better knowledge of the pleasures and pitfalls of starting a high tech company.
Recommended reading
Lang, J. (2001). The high-tech entrepreneur’s handbook:
how to start and run a high-tech company. FT.COM/Prentice
Hall.
Maurya, A. (2012). Running Lean: Iterate from Plan A to a
Plan That Works. O’Reilly.
Osterwalder, A. and Pigneur, Y. (2010). Business Model
Generation: A Handbook for Visionaires, Game Changers, and
Challengers. Wiley.
Kim, W. and Mauborgne, R. (2005). Blue Ocean Strategy.
Harvard Business School Press.
See also the additional reading list on the Business Studies web page.