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Computer Laboratory Business Studies Additional Reading List |
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Computer Laboratory > Business Studies Additional Reading List |
Business Studies Additional Reading ListLecture 1: From idea to Business PlanCambridge Enterprise Starting a Technology Company:
A guide for University staff and students Segal Quince Wicksteed (1985). The Cambridge phenomenon: the growth of high technology industry in a university town. Cambridge: Segal Quince Wicksteed. Carter, M. (2004). It's all cobblers! The one book to read before starting a business. Cirencester: Management Books 2000. Rogers, E.M. (2003). Diffusion of innovations. London: Free Press. Lecture 2: Money and tools for its management: raising the cashDyson, J.R. (2004). Accounting for non-accounting students. 6th ed. Harlow: Financial Times/Prentice Hall (or any basic accounting book). Varian, H.R. (2003). Intermediate microeconomics: a modern approach. 6th ed. New York: W.W. Norton. Shapiro, C. and Varian, H.R. (1998). Information rules: a strategic guide to the network economy. Boston, Mass.: Harvard Business School Press. Useful websites: Lecture 3: Setting up and legal aspectsManser, P. and Walker, S. (2002). Tolley's start-ups: law and business handbook. Croydon: Butterworths Tolley. Institute of Directors (1985). Guidelines for directors. 3rd ed. London: Director Publications. Useful websites: Lecture 4: Project Planning and ManagementTownsend, R. (1971). Up the organisation: how to stop the corporation from stifling people and strangling profits. New York: Knopf (now out of print). Brooks, F. (1995). The mythical man-month. Boston, Mass.: Addison-Wesley Pub. Co. Useful software: Microsoft Project. Lecture 5: Prototype to ProductMoore, G.A. (1998). Crossing the chasm. Oxford: Capstone. Moore, G.A. (1998). Inside the tornado. Oxford: Capstone. Lecture 6: Standards, Quality, Documentation and MaintenanceBritish Standards Institute (2000). Quality management systems: fundamentals and vocabulary. ISO 9000:2000 London: British Standards Institute. British Standards Institute (2002). Information security management: specification with guidance for use. BS 7799-2:2002 London: British Standards Institute. Lecture 7: Marketing and SellingJeff Cox, Howard Stevens (2001). Selling the Wheel: Choosing the Best Way to Sell for You and Your Company. Pocket Books ISBN: 0671033107. Lecture 8: Growth, exit and Futures: places to look for new businessesRaymond, E.S. (1999). The cathedral and the bazaar. Sebastopol, CA: O'Reilly Alvin Toffler (1973). Future Shock. Pan ISBN: 0330028618. Vernor Vinge, Marvin L. Minsky (Afterword), James Frenkel (Editor) (2002). {\em True Names and the Opening of the Cyberspace Frontier}. Tor Books ISBN 0312862075 |
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