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Business Studies Additional Reading List
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Business Studies Additional Reading List

Lecture 1: From idea to Business Plan

Cambridge Enterprise Starting a Technology Company: A guide for University staff and students
Also online at http://www.enterprise.cam.ac.uk/building/starting.html

Segal Quince Wicksteed (1985). The Cambridge phenomenon: the growth of high technology industry in a university town. Cambridge: Segal Quince Wicksteed.

Carter, M. (2004). It's all cobblers! The one book to read before starting a business. Cirencester: Management Books 2000.

Rogers, E.M. (2003). Diffusion of innovations. London: Free Press.

Lecture 2: Money and tools for its management: raising the cash

Dyson, J.R. (2004). Accounting for non-accounting students. 6th ed. Harlow: Financial Times/Prentice Hall (or any basic accounting book).

Varian, H.R. (2003). Intermediate microeconomics: a modern approach. 6th ed. New York: W.W. Norton.

Shapiro, C. and Varian, H.R. (1998). Information rules: a strategic guide to the network economy. Boston, Mass.: Harvard Business School Press.

Useful websites:

Lecture 3: Setting up and legal aspects

Manser, P. and Walker, S. (2002). Tolley's start-ups: law and business handbook. Croydon: Butterworths Tolley.

Institute of Directors (1985). Guidelines for directors. 3rd ed. London: Director Publications.

Useful websites:
http://www.delphion.com/ (was the IBM patent search site)
http://www.patent.gov.uk/ (UK Patent office)
http://www.jordans.co.uk/ (company formation agents)

Lecture 4: Project Planning and Management

Townsend, R. (1971). Up the organisation: how to stop the corporation from stifling people and strangling profits. New York: Knopf (now out of print).

Brooks, F. (1995). The mythical man-month. Boston, Mass.: Addison-Wesley Pub. Co.

Useful software: Microsoft Project.

Lecture 5: Prototype to Product

Moore, G.A. (1998). Crossing the chasm. Oxford: Capstone.

Moore, G.A. (1998). Inside the tornado. Oxford: Capstone.

Lecture 6: Standards, Quality, Documentation and Maintenance

British Standards Institute (2000). Quality management systems: fundamentals and vocabulary. ISO 9000:2000 London: British Standards Institute.

British Standards Institute (2002). Information security management: specification with guidance for use. BS 7799-2:2002 London: British Standards Institute.


Lecture 7: Marketing and Selling

Jeff Cox, Howard Stevens (2001). Selling the Wheel: Choosing the Best Way to Sell for You and Your Company. Pocket Books ISBN: 0671033107.

Lecture 8: Growth, exit and Futures: places to look for new businesses

Raymond, E.S. (1999). The cathedral and the bazaar. Sebastopol, CA: O'Reilly

Alvin Toffler (1973). Future Shock. Pan ISBN: 0330028618.

Vernor Vinge, Marvin L. Minsky (Afterword), James Frenkel (Editor) (2002). {\em True Names and the Opening of the Cyberspace Frontier}. Tor Books ISBN 0312862075