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Mass Media in the Web

An enterprise can use the network to carry information that increases the visibility of its other services. For example, any publishing company, whatever media it works with, can benefit from exposure of its works. In the rest of this chapter, we take a look at two such enterprises: the BBC, and the Daily Telegraph. What characterises these services is that they are providing information that will increase the takeup of other services (e.g. watching of TV stations and reading of newspaper), but require no element of charging for what they do make visible.

Figure 7.6:  The BBC's Top Page

Jon Crowcroft
Wed May 10 11:46:29 BST 1995