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Business Studies

Lecturer: Mr J.A. Lang and others (jack@lang.net)

No. of lectures: 12


Or ``How to Start and Run a Computer Company''

This course is a prerequisite for E-Commerce (Part II).


Aims


The aims of this course are to introduce students to all the things that go to making a successful project or product other than just the programming. The course will survey some of the issues that students are likely to encounter in the world of commerce and that need to be considered when setting up a new computer company. It will be illustrated with guest lectures and case studies from leading industrialists and former members of the Computer Laboratory who have started their own companies.


Lectures

In addition to the above, there will be four guest lecturers.


Objectives


At the end of the course students should

Recommended books


Lang, J. (2001). The High-Tech Entrepreneur's Handbook: How to Start and Run a High-Tech Company. FT.COM/Prentice Hall.
Brooks, F.P. (1975). The Mythical Man Month. Addison-Wesley.
Townsend, R. (1971). Up the Organization: how to stop the company stifling people and strangling profits. Hodder Fawcett.


Additional books:


Dyson, J.R. (1994). Accounting for Non-Accounting Students. Pitman (3rd ed.).
Varian, H.R. (1999). Intermediate Microeconomics: a Modern Approach. W.W. Norton (5th ed.).
Institute of Directors (1985). Guidelines for Directors. London: Director Publications.
Weinberg, G.M. (1971). The Psychology of Computer Programming. Van Nostrand.
Anon. (1985). The Cambridge Phenomenon. Cambridge: Segal Quince and Partners.
Experience with Microsoft Project would be helpful.



next up previous contents
Next: Computer Vision Up: Easter Term 2002: Part Previous: Easter Term 2002: Part   Contents
Christine Northeast
Tue Sep 4 09:34:31 BST 2001