From Dust to Cloud: A Story of IoT, Cloud, Business Cases, and Law In this talk I will discuss the eco-system that we are trying to build in our Hub-of-all-things project. This is a novel research programme in which we are attempting to create a new, multi-sided market for the Internet of Things, constructed around several novel principles, including: cross market-segment applications; multi-sided market based business models; strong privacy-by-design deployment; new, decentralised and federated approach to IoT/Cloud analytics. The talk is based on a work-in-progress, and hence is highly speculative.