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Business Studies

Lecturer: Mr J.A. Lang and others (jlang@esi.co.uk)

No. of lectures: 12


Or ``How to Start and Run a Computer Company''

This course is a prerequisite for E-Commerce (Part II).


Aims


The aims of this course are to introduce students to all the things that go to making a successful project or product other than just the programming. The course will survey some of the issues that students are likely to encounter in the world of commerce and that need to be considered when setting up a new computer company. It will be illustrated with guest lectures and case studies from leading industrialists and former members of the Computer Laboratory who have started their own companies.


Lectures

In addition to the above, there will be four guest lecturers.


Objectives


At the end of the course students should

Recommended books


Brooks, F.P. (1975). The Mythical Man Month. Addison-Wesley.
Townsend, R. (1971). Up the Organization: how to stop the company stifling people and strangling profits. Hodder Fawcett.
Townsend, R. (1985). Further Up the Organization. Coronet (2nd ed.) (now out of print but try a library).


Additional books:


Dyson, J.R. (1994). Accounting for Non-Accounting Students. Pitman (3rd ed.).
Niblett, B. (1980). Legal Protection of Computer Programs. Oyez.
Keenan, D. & Riches, S. (1990). Business Law. Pitman (2nd ed.).
Buckle, J.K. (1977). Managing Software Projects. Macmillan.
Institute of Directors (1985). Guidelines for Directors. London: Director Publications.
Drucker, P.F. (1994). Innovation and Entrepreneurship. Oxford: Butterworth Heinemann.
Weinberg, G.M. (1971). The Psychology of Computer Programming. Van Nostrand.
Anon. (1985). The Cambridge Phenomenon. Cambridge: Segal Quince and Partners.



next up previous contents
Next: Computer Vision Up: Easter Term 2001: Part Previous: Easter Term 2001: Part
Christine Northeast
Wed Sep 20 15:13:44 BST 2000